Call: (573) 555-0147 · Visit us: 2140 Orchard Ridge Road, Pelling Ridge, Mo.Fictional Detailed In Design demonstration

Third generation on these seven hills · est. 1954

Fruit on the trees, wine in the barn, family at the door.

Eighty-four acres of apples, peaches, and grapevines where two growing regions meet outside Pelling Ridge. We still pick by hand, press in the old cider barn, and pour whatever the hills gave us that year.

Chapter one · The family

Seven hills, one table.

Two growing regions touch on this ridge — the hill soil of one, the river air of the other. That seam is the whole story of the place.

Emil and Rose Doerhoff bought this ground in 1954 because it was too steep to row-crop and nobody else wanted it. He planted apples on the first hill and peaches on the second, and when the frost took the peaches every third year, Rose said “plant something with deeper roots.” So the third hill went to grapes — Norton and Chambourcin, vines that like a hard ridge. Their son Walt built the tasting room out of the old packing shed. Now it’s us: Marie runs the barn and the front porch, Dan runs the orchard and the press, and our kids are the ones waving your car up the hill on Saturday mornings.

We sit where two American Viticultural Areas touch and at the north edge of Missouri peach country — why the same farm can give you a dry red with some backbone and a peach so ripe you eat it leaning forward. Sixteen towns’ worth of families make the drive every fall. Most of them have been coming longer than we’ve been running it.

“The hills decide the vintage. We just keep the gate open.”

— Marie Doerhoff, third generation

0Acres in fruit & vine
0Vintages in the cellar
0+Weddings in the barn
0Towns that pick here

Chapter two · The cellar

What the hills gave us this year.

Everything is grown, pressed, and bottled on the place. No tanker trucks, no bought juice. Plain labels, honest prices, and a tasting pour before you commit to a bottle.

A glass of dark red wine at sunset

Ridge Norton

Dry red · hill three

Missouri’s own grape off our oldest vines. Dark, dry, built for brisket.

$22 · tasting pour
Oak barrels resting in the cellar

Barn Door Chambourcin

Medium red · barrel aged

Softer than the Norton, with a little smoke from used oak. The wedding pour.

$20 · tasting pour
White wine being poured into a glass

Hilltop Vignoles

Semi-sweet white · chilled

Honeysuckle and pear. The porch wine everybody’s aunt takes home two of.

$18 · tasting pour
Glasses of cider with apple slices and cinnamon

Heirloom Dry Cider

Hard cider · orchard blend

Six old apple varieties off hills one and four, pressed in the barn. Bone dry.

$14 · tasting pour
Ripe peaches heavy on the branch

Peach Porch

Dessert wine · hill two

Made only in years the frost misses the peaches. When it’s gone, it’s gone.

$24 · tasting pour

Tasting room open Thursday through Sunday, eleven to six. Five pours for eight dollars, waived with any bottle.

Chapter three · U-pick weekends

Come pick the hill yourself.

An orchard branch heavy with ripe red apples
Honeycrisp, hill four — picking heavy
September & October, weekends

Wagons up the hill, wagons back down.

Park at the barn, ride the wagon up, pick what you’ll actually eat, and pay by the peck at the bottom. The cider press runs Saturday afternoons and you can watch your own apples go through it. Peaches run July and August; apples take over Labor Day weekend.

  • Picking this weekend Honeycrisp & Jonathan — heavy
  • Peaches done for the season
  • Wagon rides every 20 minutes from the barn
  • Cider press Saturdays, 1–4 p.m.
  • By the peck $14 · half-peck $8

Chapter four · The cider barn

Married under the lights Grandpa hung.

Weddings & gatherings

One wedding a weekend. Never two.

The 1911 cider barn holds a hundred and fifty with the doors thrown open, string lights in the rafters, and the ceremony site up on hill six where the rows frame the sunset. We host one event a weekend so the family working it is actually there for yours — Marie answers every inquiry herself, usually within a day.

  • Barn capacity 150 seated
  • Ceremony site hill six, west-facing
  • Rain plan the barn itself, plus tenting
  • Pours our wine & cider, poured by us

Ask about a date below

The red cider barn in low evening light, worked ground on the hill behind
The cider barn, hill five — doors open since 1911
The Cellar Door Club

Three bottles, four times a year.

Four hundred and ten households get a box each season — whatever the hills did best, a note from Dan about the vintage, and first call on Peach Porch years. Three-bottle and six-bottle memberships, pick-up parties in the barn, and we hold or reroute any shipment with one phone call. Or, these days, one note in the Barn Door Book below.

  • Fall allocation Norton · Vignoles · Dry Cider
  • Member pick-up party first Saturday of release
  • Hold or skip a box anytime, no charge
Sixteen towns strong

Worth the drive from either river.

Families come up from the river towns on both sides of the ridge — some for a peck of apples, some for a wedding, some for a case of Norton and a long porch afternoon. If you can see a water tower from your kitchen window, you’re probably inside our u-pick radius.

Fall Saturdays are busiest ten to one. Come at nine or after two and you’ll have a row to yourself.

Everything by the barn door, read by a computer, signed by the family.

Event inquiries, club shipments, the weekend picking plan — drafted in seconds, sent by Marie.

Open the Barn Door Book

Chapter five · The workflow

The Barn Door Book.

Everything that used to live on the clipboard by the barn door, in one book. The computer reads, checks the calendar, and drafts. Marie and the family still sign every page before anything reaches a guest, a member’s card, or the road sign.

Demo data — nothing here is real

I.Event inquiries

AI reads the note, checks the barn calendar, drafts the reply
Type your own — try “family reunion for 40 in June, maybe a Sunday” — and watch it parse and re-draft.

The drafted reply will appear here,
waiting for Marie.

II.Club shipment run

AI reads member notes & flags holds — the family confirms before labels print
The computer reads each member’s latest note and drafts a status. Nothing charges or ships until the family confirms the run.

III.U-pick weekend forecast

Crop, weather & last year’s gate count → a plan the family posts
Nudge the weather and watch the whole plan recompute.
  • Crop status Honeycrisp heavy · peaches done
  • Last year, same weekend 342 cars, sunny
  • Wagons on the place 3 · 40 riders each

The weekend plan drafts here,
waiting for the family.

The human gate

No reply reaches a couple, no card is charged, and nothing hits the road sign until Marie or the family clicks approve. The draft is a draft.

The computer may

Read an inquiry, pull dates against the barn calendar, price from the posted events menu, read member notes for holds, and figure a weekend forecast.

The computer may not

Promise a date, send a reply, charge a club card, change an address on its own, or tell sixteen towns the orchard is open.

Chapter six · How this demo works

What’s real here, and what isn’t.

The reading is real: the event panel genuinely parses whatever you type — event type, guest count, month, day of the week — right in your browser, checks it against a canned barn calendar, and drafts the reply and line items from the posted events menu.

The judgment stays with people. Every draft stops at an approve button, the same way a real Detailed In Design build would route it to Marie before anything sends, ships, or posts.

Every name, date, member, and price on this page is invented. The winery is fictional; the workflow is the product.